Posted on

[Case study] Human Centred Design #1

What is Human Centred Design?

So many designers and tech industries today are leaning more and more towards ‘human centred design’ (HCD) approach. Let’s talk about it today.

I have been both the providers and customers within the healthcare system, same as other people around me. That scenario alone explains that our healthcare revolves around human interactions. Also the very reason HCD is so important as part of the building blocks of basic fundamentals of innovation. By putting human first, we can then starts to show the problems. design.

Basically, there are four drivers in this world as Vijay Kumar summarised in his beautiful inspirational talk. https://www.youtube.com/watch?v=Uk7P1YAKcjA

467AC25C-9C28-4097-BF18-25E0238546C0-1-2731x2048-oriented.png

This weekend alone, I learnt that a user/technology pushed innovations such as ALT Vapor devices have significant influence to the users by putting HCD design in their ideation process.

Image retrieved from altvapors.com

One of an ALT vapour user shared with me over the weekend how this simple beautiful technology helped her reduced her spending on their weekly tobacco purchases by half. And not only that, they felt so much healthier and more productive. It literally, redefines the user’s perspective on why they even consume nicotine in the first place. They were then able to evaluate their decision of why they keep buying smokes even if they knew it is bad for them. Which eventually helps them realised that what started as an innocent habit had brought them to where they are today, financially and physically. 

It is clear to me how this product alone can be so desirable to the users. It is not only through because of its aesthetic but also its functionality. The device was able to create a new piece of habit on the user, and replaced the old one without “withdrawal” effects. And yes, I am talking about the likes of cigarette gums, patches and so on. Studies shows that these alternatives are proven less efficient because it had not the same ability to create such instant relieve for the users that vapour provides.

References: